While the bike underneath hasn’t been radically changed, there’s a new Ducati SuperSport 950 S Stripe Livery for 2024. It adds two new dark grey and Ducati Red colour hands on the front mudguard and side air vents to add a bit of colour to the Iceberg White fairing, plus the graphics have also been […]
Ducati Begins Building The 2023 MotoE Bikes
With first testing scheduled for March 6-8th 2023 in Jerez, Ducati begins building the 2023 MotoE bikes which will race in the world championship this season. Production started in December 2022, following a year of testing by riders Chaz Davies, Alex De Angelis and Michele Pirro. The end result is the Ducati V21L prototypes, which […]
Ducati Achieved Record Sales In 2022
Lots of companies might want to learn from the Italian motorcycle manufacturer, as despite continuing global disruption, Ducati achieved record sales in 2022. The Bologna company passed 60,000 bikes per year for the first time in the history of the firm, delivering a total of 61,562 motorcycles around the world. Which was growth of 3.6% […]
The Limited Edition Ducati Streetfighter V4 Lamborghini
As both Italian companies are ultimately owned by the Volkswagen group, it’s not surprising to see the new limited edition Ducati Streetfighter V4 Lamborghini unveiled. A couple of years ago we saw the Ducati Diavel 1260 Lamborghini inspired by the Sian FKP 37 hypercar and the founding date of the Italian supercar company. And now […]
‘New’ Ducati Supermono Goes Up For Auction
Here’s a bike you won’t see offered for sale very often, as a ‘new’ Ducati Supermono goes up for auction at the H&H Classics bike sale at the National Motorcycle Museum on Wednesday, 20th July, 2022. It’s been built from new old stock, and the replica/continuation has been built by supermono expert Alistair Wager. The […]
Unique Factory Custom Ducati Unica Program Launches
The new factory custom Ducati Unica program takes building your dream motorcycle to a new level with as you’ll be collaborating directly with the company to create something unique. This means you’ll be able to collaborate directly with Ducati designers and technicians to go through every stage of the customisation process including exotic materials, special […]
Ducati Achieved Record Sales in 2021, Selling 59,447 Bikes
The last 24 months have been chaotic, but the Italian motorcycle manufacturer will be celebrating as Ducati achieved record sales in 2021. The company sold 59,447 motorcycles globally, growing by a massive 24% from 20202, and 12% up from 2019. Leading the charge is the Multistrada V4, which made up 9,957 of the bikes sold, […]