The last 24 months have been chaotic, but the Italian motorcycle manufacturer will be celebrating as Ducati achieved record sales in 2021. The company sold 59,447 motorcycles globally, growing by a massive 24% from 20202, and 12% up from 2019.
Leading the charge is the Multistrada V4, which made up 9,957 of the bikes sold, followed by the Scrambler 800 range (9,059), and the Monster (8,734). And all of this was achieved despite disruption to supply chains and the available workforce, with nine new models set to appear in 2022 including the DesertX off-roader
Claudio Domenicali, Ducati CEO: “2021 was a magical year for Ducati. We delivered over 59,000 motorcycles, a number never achieved before in 95 years of the company’s history. We also won the title of MotoGP Constructors’ World Champion for the second consecutive year, and we started the electric era of our company with the V21L prototype, which foresees the bike that will race in the MotoE championship from 2023. The pandemic, which is still underway, in addition to generating so much suffering, has also made activities more complex, forcing us to conduct a continuous internal reorganization. Supply chains created delivery delays for which I want to apologize to all Ducatisti, thanking them for their patience. Despite all these difficulties, the desire to excel of our employees here in Borgo Panigale and in our subsidiaries around the world helped us to achieve these record results. We are investing in an extremely ambitious growth path that will lead the company to improve even further, by entering new market segments. With the DesertX we will have from this year on an extremely attractive proposal for adventure fans, and other ambitious projects are currently in development. The core values of the brand – Style, Sophistication, Performance and Trust – are more current than ever. Future growth will take place in compliance with these values, offering our enthusiastic customers products that are increasingly representative with a unique mix of beauty, technology and distinctiveness, such as the best of Made in Italy.”
The biggest market for Ducati is the United States, with sales of 9,007 up 32% from last year. Italy is the second biggest with 8,707 bikes, followed by Germany which saw 6,107 new Ducatis sold. The Chinese market is also increasing in importance, recording 4,901 sales, and gorwing faster than Germany and France (4,352 bikes). In the UK, sales were up 30% on 2020, with motorcyclists buying 2,941 new Ducatis.
Keep up with the latest Ducati motorcycles, including new, classic and custom bikes, here. And if you’re looking to pick up a secondhand motorcycle, why not check out the Ducati models currently on sale via eBay at the moment?
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