If you’re visiting Italy for business or pleasure there’s another motorcycling location to include in your itinerary as a first new flagship MV Agusta store opens in Milan.
The 400 square metre showroom includes space for MV Agusta motorcycles, e-bikes and clothing, surrounded by pictures of famous riders and bikes from the history of the manufacturer. Appropriately, one of the guests for the grand opening was Giacomo Agostini, the 15-time world champion who signed for the team in 1965 and went on to win the 500 title seven times in a row, along with similar success on the 350cc bikes. It was also an extended birthday celebration for Ago, who celebrated in 80th birtday on June 16th.
Also attyending along with various Italian celebrities was MV Agusta CEO Timur Sardarov, who secured a controlling stake in the company in 2018. “This is the first time we open our own store, we had long been awaiting this moment. It is important for us to present the new MV Agusta, our way of thinking, our way of building our products, not only to industry insiders, but to the public at large. We have been doing well, and we continue to incarnate Italian passion and craftsmanship.”
“MV Agusta is my family, it’s in my heart, and I still go around on racing bikes today. MV Agusta gave me everything, fame, success. I always felt at home here, even though it wasn’t always easy to deal with Count Agusta, especially in the beginning. MV Agusta is the greatest of brands, and I am sure Timur will make it even greater,” said Agostini
The new MV Agusta store is located at Viale Teodorico 18 in the Fiera area of downtown Milan. In addition to the main showroom and workshop facilities, there’s also a terrace area and a club lounge with a bar and reading area.
Check out our coverage of MV Agusta motorcycles, including new, classic and secondhand examples.
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