Be warned, if you fancy buying yourself a new Bulgari Aluminium Ducati Special Edition watch, it’ll set you back the same as a secondhand motorcycle. The two Italian brands have collaborated on a limited edition chronograph which is definitely aimed at the luxury market.
Just 1000 of the watches will be made, using a 40mm diameter aluminium case with a bezel and bracelet in black rubber. The crown and chronograph pushers are made of titanium, and along with the Ducati red dial, there are three counters inspired by the dash of a sportsbike. All of this means the watch is water resistant to 100 metres, and the mechanical BVL 130 movement which beats at a rate of 28,800 vibrations per hour, means tenth-of-a-second accuracy.
The titanium case back has anti-wear treatment and will be personalised with the Ducati logo and the production number, and the whole thing is delivered in a special anodised aluminium case with a rubber interior and soft touch finish,.
Andrea Ferraresi, Ducati Centro Stile Director: “The collaboration with Bulgari is based on many elements that we have in common, first and foremost the fact that it is another Italian brand for which design is much more than a corporate asset, it is a true raison d’être. The quest for lightness, obsessive attention to detail, the use of fine materials and the creation of a distinctive and immediately recognizable design are the values that have inspired us in this project. Working on this project with Fabrizio Buonamassa Stigliani, Bulgari’s Product Creation Executive Director, whom I have known for 15 years, was a way of bringing together our passions: motorbikes and high-end watchmaking.”
With the limited run of 1000 pieces, you might have to be quick if you want the special Bulgari Ducati watch. And you’ll also need deep pockets, as ordering one from the Bulgari website will set you back €5,000. At the time of writing, that’s £4,251.
Personally, I’d spend that on a motorcycle, and just check the time on my phone when I need to, but I’m definitely not the target market for a brand whose cheapest watches will cost you €3,000. Even if I can certainly appreciate the skill and craft that goes into precision chronographs.
But if you have the desire and means, you can find out where to buy a BVLGARI Aluminium Ducati Special Edition watch via their website. Alternatively, you can keep up with the latest news on all things Ducati, here. Or take a look at the secondhand Ducati motorcycles you could own for around the same price via eBay.
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