If you haven’t seen Icon motorcycle clothing before, they’re a U.S brand which tends to focus on street and stunt riders etc. Hence a lot of their kit is quite loud, although they do make some more subtle and stylish jackets etc as well.
Either way, the good news is that you can enjoy the effort they put into their promo videos even if you don’t own any of their kit. Given their approach, they tend to churn out a lot of nicely-shot videos of pro stunt riders they support, and the latest, featuring Ernie Vigil, is no exception.
The riders featured are Ernie Vigil and Nick ‘Apex’ Brocha. Makes you wonder how many more young motorcyclists might be on the roads if it weren’t for pesky TV advertising rules!
They’ve also built some interesting custom bikes to help promote themselves:
So what do you think? Would stuff like this change what you choose for your next lid or jacket? Should more motorcycle brands be doing more interesting things to promote themselves rather than their normal advertising? Or is it a bit much?
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